Doomed, I tell you.
Not for the lactose intolerant…
1. Their all new car looks like a Jetta
I get confused every time I see one.
2. They have a full-page ad in this month’s Car and Driver, plus an aggressive TV ad campaign. The pitch point? Not the big ass V8, or “Stabilitrak” or “Magnetic Ride Control.” No, it’s heated washer fluid. (No, not this kind (See B)). WGAF? Really? Who? Oooh, scratch the crud off the windshield in the print ad so we can brag about our liquid magma washer goo. Woo-hoo!
2.a. “Buick – Beyond Precision.” Beyond stupid.
3. It’s almost too easy…
Lucerne, meet Lucerne
It’s not like they didn’t have fair warning.