2003 Mercury Messenger Concept –

As much as we’d like to say that Ford spent a few hundred million giving Mercury a much-needed halo car instead of shuttering the brand entirely, it didn’t happen and the reality is that the eight generation of the Mercury Cougar went on to be the last non-Ford-based automobile ever to roll off the showroom floor. Sad, no?

via Mercury Messenger Concept up on the block at RM Auctions — Autoblog.

“Messenger” would have been a fine name as well.  Just Sayin’.