The new Rolls-Royce Wraith was just introduced in Geneva.  You can  have any color combination you want, so long as it’s tasteful – specifically one of our 20 choices.

Contrast that with building a Phantom, where, as long as you’re paying for it, anything goes.  Dragon logos and a custom name?  Check.  Custom Ferrari paint and dragon pinstripes?  Check.  “Screw wood.  Give me carbon fiber, like on my Enzo“?  Sir, we’ll just need to have you add a couple of houses in the suburbs.  Sign here.