It was 300 people having simultaneous aneurysms. Then, an instant later, the excitement became a roaring wave of frantic communal lust moving through Studio 33 at CBS Television City in Los Angeles. From the audience, it crashed up onto the stage and crested behind the set. There’s never been a moment quite like that split second on March 19 when the door on the set of The Price Is Right swept open and announcer George Gray belted out that the next contestant would be playing for . . . “a new Ferrari!”
Best of all, it wasn’t even on fire!